The internet has become an essential element of our daily life in this digital age. We come across many websites while browsing that store data about our activity on their servers. This is where cookies come into play. In this blog, we will define browser cookies, explain their merits, and discuss which cookies to accept and which to avoid.
.jpeg)
What exactly are browser cookies?
When you visit a website, a cookie is a small bit of data that is stored on your computer. It contains information about your website viewing behaviour. Cookies might be transitory or persistent. Temporary cookies are removed when you close your browser, whereas permanent cookies remain on your computer until they expire or are manually deleted.
Advantages of Browser Cookies:
1. Better user experience: Cookies assist websites in remembering your preferences, such as login credentials, language settings, and other preferences. This can save you time and personalise your online experience.
2. Analytics: Cookies can assist website owners in analysing their visitors' website behaviour, such as the pages they visit, the time they spend on each page, and the things they purchase. This information can assist website owners in improving the performance and usability of their website.
3. Advertising: Cookies can also be used for advertising purposes, such as displaying tailored ads based on your browsing history. This can assist advertisers in reaching their target demographic in a more effective and efficient manner.
Which Cookies to Allow and Which to Avoid:
1. Required cookies: These cookies are required for the website to function correctly. They provide for fundamental features like page navigation, access to secure portions of the website, and storing your preferences. Because these cookies do not gather any personal information, they are safe to allow.
Like session cookies: These cookies are necessary to keep track of your session information, such as your login status, and to ensure that your session remains active while you browse the website.
2. Performance cookies: These cookies assist website owners in determining how well their website is working, such as which pages are the most popular and how long users spend on each page. Allowing these cookies is safe because they collect anonymous data.
3. Functional cookies: These cookies allow the website to remember and personalise your preferences, such as language preference. They do not collect personal information and are therefore safe to use.
4. Advertising cookies: These cookies are used to display tailored advertisements based on your browsing history. They gather personal information and are thus deemed intrusive. It is preferable to avoid these cookies if you value your privacy.
Finally, cookies play an important function in improving your surfing experience and assisting website owners in improving the performance of their websites. However, if you value your privacy, you should be cautious about the cookies you accept on your browser. You may have a safe and personalised surfing experience by enabling necessary and performance cookies while blocking advertising cookies.
